As the Director of the Carrollton League of Writers, I talk a lot about marketing. Like, a lot. Why? Because, as a writer, you’re basically doing one of three things at any given moment: writing, editing, or trying to convince people to buy the damn thing you wrote. And let me tell you right now: that third one is where dreams go to die.
That’s why I tell people to keep their day jobs. Seriously. Writing is a business, sure, but half the time, it’s just a fancy way to justify a tax write-off. “No, honey, it’s not a failed hobby—it’s a business expense.” And let’s just say most writers aren’t exactly raking in Stephen King-level royalty checks.
But hey, I’m not here to crush your dreams of being the next EL James (although I could). Instead, let me help you out with some marketing tips. Because let’s face it: if you don’t sell your book, nobody’s gonna read it. Well, except for your mom—and even she might “accidentally” forget to finish it.
1. Develop a Book Marketing Strategy
This is step one, folks. Before you do anything else, you need a plan. I know, planning isn’t sexy or fun, but neither is explaining to your friends why your book has been on Amazon for two years and still has zero reviews.
Here’s the deal: set some goals, figure out who the hell you’re writing for (hint: it’s not “everyone”), and decide how you’re going to reach them. A clear marketing strategy will help you avoid wasting time on pointless crap that doesn’t work.
2. Build Your Author Platform
Look, if nobody knows who you are, nobody’s gonna care about your book. That’s where your author platform comes in. It’s basically your online stage—so make sure you don’t look like a total amateur while you’re standing on it.
Create an Author Website: Think of this as your digital home base. It’s where people will go to learn about you, your book, and why they should give you their money. Plus, it’s a great place to collect email addresses for future marketing. (Yes, we’re going to talk about email lists later, so don’t roll your eyes yet.)
Engage on Social Media: This is where you can pretend you’re a celebrity, even if you’re just a writer with 12 followers and a lot of opinions about coffee. Platforms like Twitter, Instagram, Facebook, and TikTok are your friends—if you use them right. Post updates, share behind-the-scenes tidbits, and actually interact with people. Nobody likes a self-promotional robot.
3. Prepare for Launch
Your book launch is a big freaking deal. It’s like a party, except instead of booze and karaoke, you’re hoping people will buy your book and leave nice reviews. So, yeah, slightly less fun, but still important.
Write a Killer Author Bio: This is your chance to convince readers that you’re an actual human being and not some faceless entity who churned out a book because ChatGPT told you to. Be relatable. Be funny. (Or don’t be funny, if that’s not your thing—but at least try to be interesting.)
Build a Launch Team: Gather a group of people who are willing to hype you up. These could be friends, family, or random strangers you bribed with the promise of free copies. They’ll leave early reviews, share your book on social media, and generally make you look like you’ve got a whole squad cheering for you.
Find Reviewers: Bloggers, influencers, that one book nerd you know—they’re all fair game. Reviews matter. A lot. Especially on platforms like Amazon. Without them, your book might as well not exist.
4. Optimize Your Book’s Online Presence
Your book’s online presence is like its dating profile. If it’s boring, confusing, or full of typos, nobody’s swiping right.
Metadata and Keywords: This is the boring part, but it’s super important. Make sure your book’s title, description, and keywords are optimized for search engines. Basically, make it easy for people to find your book when they’re browsing online.
Decide Where to Sell: Amazon is the obvious choice, but you’ve got options. You could go exclusive with Kindle Direct Publishing (and maybe Kindle Unlimited) or distribute your book more widely. Just know that Amazon is kind of like the popular kid at school—if you’re not hanging out there, you’re probably missing out on a lot of attention.
5. Promote Your Book
Here’s where the real hustle comes in. You’ve got to put yourself out there and make people want to read your book.
Leverage Social Proof: Translation: beg readers to leave reviews. The more people are talking about your book online, the more likely it is that others will check it out.
Reach Out for Publicity: Bloggers, podcasters, and media outlets can help spread the word. Guest blogging and podcast interviews are great ways to get in front of new audiences. Plus, you get to feel important for a hot second.
Run Promotions: Discounts, giveaways, limited-time offers—these are all great ways to generate buzz. Everyone loves free stuff, so use that to your advantage.
6. Keep the Momentum Going
Here’s the thing about book marketing: it doesn’t stop after your launch. If you want your book to keep selling, you’ve got to keep working at it. (Yeah, I know. It sucks. Welcome to the grind.)
Build an Email List: Remember when I said we’d talk about email lists? Well, here we are. Use your website and social media to collect email addresses, then send out regular newsletters to keep your audience engaged. Think of it as your personal fan club.
Keep Marketing: Try new things. Experiment. Fail. Learn. And then try again. Marketing is an ongoing process, and the more you do it, the better you’ll get.
Start thinking about marketing before you finish your book. I know, it’s tempting to just focus on the writing and hope people will magically find your work later, but that’s not how it works. The earlier you start planning and building your platform, the better your chances of success.
And hey, if all else fails, at least you can say you gave it a shot. Worst case scenario, you’ve got a great story to tell at parties: “Remember that time I tried to be a famous author? Yeah, that was wild.”
If you want me to dig deeper into any of these steps—or if you just need someone to commiserate with—I’m here for you. Let’s make your book the next big thing (or at least a thing).
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