The term chumming is a fishing term. In short, it is a way to bring fish to you. In Peter Benchley’s jaws, they toss copious amounts of bloody fish guts into the ocean to attract the infamous Jaws.

In marketing, some authors chum Facebook and other social media. Again, it is a technique to bring readers and or an audience to you.

They usually will post a comment that is a hot topic.

“If he identifies as a girl, why shouldn’t he shower with the girls?”

“It’s not like Hitler killed all the Jews, just a few… million. They were privileged white people who took advantage of the have-nots.”

I could go on, but you get the point. The media does this by reporting like this.

“A white cop shot a black man.”

While the cop did shoot a criminal, they don’t tell you that the criminal attempted to kill the cop. They also use the adjectives white and black to stir up racial tension even more than it is. Once the adjective white and/or black is read by those triggered by hate, they won’t read further. They will have their hatred of the opposite race justified and amplified to the point that they, too, will dehumanize the opposite race.

There is a local radio station that I listen to on occasion for black people. What if there was a local radio station for White People??? Would that equal things or foment more hate, racial division, and violence?

If you don’t know the answer in a split second, you might be part of the problem.

A black man that commits a heinous crime against a white child will read as follows. “A man killed a six-year-old girl.” If the media were truthful and not biased, they would say, “A black man killed a six-year-old white girl.”

Is it ok to foment hate of white people but not of black? Biased much?

I worked in PR for years. Herding the masses off a cliff has never been easier with the advent of Facebook, Twitter, and Tick Tock. Indeed we are treated as lemmings.

Reporting on hot-button topics to sway voters is critical, and politicians know no shame. “Mass shooting?? Blame the guns.

Not only do some authors chum the water to attract attention to their novel, but they are so jaded by the process they are missing the big picture.

If I were to jump on the same bandwagon that the ladies of the View have regarding Tucker Carlson, half the country or my readers would be alienated.

If I were to defend him, the other half would be alienated.

When Trump was arraigned in New York, I was disappointed that Stephen King weighed in with ‘lock him up.’

If you were in an office with your co-workers, you would probably be smart enough to keep your political affiliation to yourself. We, as authors, don’t have the luxury of espousing our opinions on anything. The Queen of Harry Potter JK Rowling, took a major political hit when she promoted her thoughts on transgender issues. Again, no matter how factual or logical you are, it is the proverbial Kobayashi Maru. The only way to win the game is not to play.

The problem with that is this. Your first amendment rights are being trampled on by anarchists who are either paid by oligarchs or are just stupid regarding history.

That leads us back full circle to chumming the water.

If you are a terrible writer and just want the attention of those aligned with your political views, go for it. Piss off half your readers and feel good about yourself.

You probably spent months to years on your novel, not to mention all the money you spent editing it, etc. Then someone says something you disagree with, and you stupidly step in dog shit to argue with the dog who just pooped it.

There is an old saying which is incredibly germane. Garbage in, Garbage out.

I admit I spend a very tiny amount of time watching anything on TV. I have found little that has any redeeming quality and certainly nothing to waste heartbeats watching. Whether you watch FOX or MSNBC, they feed your hate. Some talking heads hate white folks to the point it is disgusting. If you are a racist, your bigoted views will be provided more fodder to justify your hate of white people. One racist anchor is on the record stating the world needs far fewer white folks. I was reminded of Hitler saying that the world didn’t need Jews.

If people like her fill your head with hate, guess where you will lean. MSNBC knows bloody well the extent of her racism, but they are chumming the water. Who do you suppose their audience might be?

The world has way too much hate already. We are controlled by people who use hatred to motivate our actions. Don’t fall for it.

Ever since I could remember, I have admired Barbara Streisand. I loved her acting and singing until I heard something horrible about her. It was rumored that she did not allow her servants to look at her in her face.

I found that fact repulsive but believable, disturbing, and upsetting. What I didn’t do was check to see if it were true. Why did I race to judgment? Hate. Hate is a strong emotion that will cause you to act before you think.

The media know this, and they use it daily. That is why I don’t watch cable news.

There is another reason: Cable TV with internet costs me nearly $300 a month. Have you priced eggs recently? How about gas? That $300 would be much better spent on the necessities of life than on propaganda fused with hate.

In these absurd debates, we attempt to one-up the other, which is pure insanity. History contains the road map that we refuse to acknowledge. There is no such thing as your truth or my truth; there is only ‘the’ truth.

It might be time for another Woodstock.

We should look for the things that unite us instead of focusing on things that divide us.

Using cheap tactics like those mentioned above for clicks or followers to my way of thinking is reprehensible. Our government and I suspect others are magicians. Don’t look at the hand with the shiny object; watch the other hand.

Let me know your thoughts, keep it clean; this is a family show. 😊

I have an excellent sci-fi novel that is ready for your order. From Kindle to Hardcover, please take a peek here…

-Best