Category: marketing

12 Activities to Energize Your Writers’ Group and Elevate the Craft

12 Activities to Energize Your Writers’ Group and Elevate the Craft

May 28, 2026


As the director of a League of Writers, I’m constantly searching for activities that bring genuine value to our members. Over time, I’ve realized that writers’ groups exist everywhere—each one filled with passionate individuals striving to improve their craft and find community. With that in mind, I’ve compiled a list of activities that have worked well for us and might benefit your group too.Whether you’re leading a small local circle or a larger organization, these ideas can transform your meetings into dynamic spaces for creativity, learning, and mutual support.


1. Guest Speakers and Workshops

Inviting guest speakers breathes fresh energy into any group. Consider reaching out to published authors, editors, literary agents, or experts in fields relevant to your members’ interests.For example:

  • A sci-fi author could discuss world-building techniques
  • A psychologist could share insights into crafting realistic characters with complex psychological profiles
  • A comedian or humorist could explore how to weave humor into prose

These sessions expose members to new perspectives and provide invaluable insider knowledge.


2. Critique and Feedback Sessions

Constructive feedback is the lifeblood of improvement. Establish a structured critique process that feels safe and productive:

  • Writers read their work aloud or distribute it beforehand
  • Listeners provide constructive feedback while the author listens quietly—no defending or explaining during the critique
  • End with a Q&A where the author can ask clarifying questions

This approach helps writers truly absorb feedback rather than react defensively, allowing them to refine their craft with fresh eyes.


3. Creative Writing Prompts and Challenges

Prompts spark imagination and push writers outside their comfort zones. Try these approaches:

  • Write a short story based on a single evocative word or phrase
  • Use provocative music or artwork as inspiration for a scene
  • Challenge members to write in a genre they’ve never attempted—sci-fi, psychological thriller, romance, or horror

The element of surprise and constraint often produces surprisingly powerful work.


4. Themed Writing Exercises

Align exercises with your group’s collective interests:

  • Humor Writing: Craft a comedic piece inspired by a favorite comedian’s style
  • World-Building: Collaboratively create a fictional universe, with each member contributing a unique element—technology, culture, history, or geography
  • Character Deep Dives: Develop a character harboring a dark secret and brainstorm how it could drive an entire plot

Themed exercises create cohesion and allow members to learn from each other’s interpretations.


5. Book and Style Analysis

Studying the masters sharpens our own skills. Dedicate sessions to analyzing published work:

  • Compare the opening lines of two novels to discuss style, tone, and hooks
  • Have members share a favorite book and explain why the author’s voice resonates with them
  • Dissect humor writing techniques by examining essays or routines from beloved comedians

Understanding why something works teaches us how to replicate that magic.


6. Writing Retreats

There’s something transformative about stepping away from daily life to focus entirely on writing. Organize a retreat where members can immerse themselves in their projects:

  • A weekend getaway at a cabin, hotel, or retreat center
  • A virtual retreat with scheduled writing blocks and group check-ins

The camaraderie, shared goals, and uninterrupted focus can be profoundly motivating—and often produce breakthrough progress.


7. “Brags” and Celebrations

Writing can be isolating, and achievements often go unnoticed. Dedicate time at each meeting for members to share their wins:

  • Completing a chapter or draft
  • Submitting a manuscript to agents or publishers
  • Publishing a piece, receiving positive feedback, or hitting a word count goal

Celebrate these milestones with applause, small rewards, or simple acknowledgment. This fosters a sense of accomplishment and reminds everyone that progress—however small—matters.


8. Collaborative Projects

Working together builds community and teaches valuable lessons about the writing process:

  • Anthology: Each member contributes a short story around a shared theme
  • Collaborative Novel: Use the Snowflake Method or another plotting technique to outline a novel together, then divide chapters among members
  • Round-Robin Stories: One member writes the opening paragraph, then passes it to the next person to continue

These projects create tangible results the group can be proud of—and potentially publish.


9. Skill-Building Sessions

Target specific craft elements that challenge your members:

  • Writing natural, compelling dialogue
  • Crafting openings that hook readers immediately
  • Editing and revision techniques
  • Show versus tell
  • Pacing and structure

Use writing craft books, online resources, or invite a writing instructor to guide the session. Focused skill-building creates measurable improvement.


10. Fun and Interactive Activities

Not every meeting needs to be serious. Inject playfulness into your group:

  • Storytelling Games: Use random prompts or words to create a story collaboratively in real-time
  • Writing Roulette: Each member writes a paragraph, then passes their paper to the next person to continue—chaos and creativity ensue
  • Genre Swap: Rewrite a scene from your current project in a completely different genre (turn a thriller into a comedy, or literary fiction into sci-fi)

Laughter and play unlock creativity in unexpected ways.


11. Unconventional Inspiration Exercises

Draw writing prompts from unexpected sources:

  • Craft a story based on overheard conversations, mysterious radio transmissions, or strange signals
  • Use historical photographs or news headlines as story seeds
  • Write from the perspective of an inanimate object or an unusual narrator

Unusual starting points lead to original stories.


12. Psychological Exploration for Character Development

Deep, believable characters drive memorable fiction. Create exercises that explore psychology:

  • Write a scene from the perspective of a character with a specific psychological trait, fear, or condition
  • Explore how a character’s past trauma influences their present decisions and relationships
  • Develop detailed backstories that never appear on the page but inform every action

Understanding the human mind—its quirks, defenses, and desires—makes characters leap off the page.


Final Thoughts

A writers’ group should be more than a meeting—it should be a space where creativity flourishes, skills sharpen, and writers find the support they need to keep going. By incorporating a variety of activities, you can keep your group fresh, engaged, and continuously growing.I hope this list proves useful to writers’ groups everywhere. After all, when we lift each other up, we elevate the entire craft.What activities have worked well for your writers’ group? I’d love to hear your ideas.


Happy writing!

Here are a few of my projects…

How Authors Can Thrive in the Digital Age

How Authors Can Thrive in the Digital Age

A lot of you are staring at flat sales and asking me the same thing I see in my inbox every week: are people still reading?

Short answer: yes. Longer answer: hell yes, but reading has changed outfits. People still love romance, fantasy, and thrillers, yet a lot of them are grabbing audiobooks, e-books, and snackable serials on Wattpad and Substack. Attention is a fragile little beast, so readers also go for shorter, punchier stuff, or they want summaries and adaptations like podcasts and quick recaps that fit between life, work, and whatever Netflix is feeding them tonight.

Where Are People Reading?

  • Online platforms: Wattpad, Kindle Direct Publishing, Substack, and even Reddit are buzzing with new voices and weirdly passionate niche communities.
  • Social media: Instagram’s Bookstagram, TikTok’s BookTok, and Twitter’s BookTwitter can catapult a book from “who the hell is this?” to “I saw that everywhere.”
  • Audiobooks and podcasts: Multitaskers unite. People listen while commuting, cleaning, working out, or pretending to stretch.

Why, you might ask. Have you listened to the news? Then you know the answer.

How Can an Unknown Writer Get Known Today?

1) Social media is a tool, not a religion

  • Use it if it helps. It’s great for visibility, networking, and actually talking to readers, but it shouldn’t swallow your writing time.
  • Yes, some authors thrive with little or no social presence. They are the exception. For most of us mortals, social helps put the work in front of eyeballs.

2) Other ways to get noticed

  • Self-publishing: KDP and Wattpad can get your work to readers without asking anyone’s permission.
  • Newsletter and email list: Gold. You own that relationship, and it beats shouting into the algorithm void.
  • Collaborations: Guest posts, podcast interviews, swaps with other writers. Borrow audiences like a pro.
  • Local events: Bookstores, libraries, and fairs still move the needle. Also, free cookies sometimes.

3) If you do social, do it smart

  • Go where your readers hang out. TikTok is huge for YA and romance. Twitter is strong for sci-fi and literary fiction.
  • Post more than “buy my book.” Share behind-the-scenes bits, the messy writing process, personal stories, and jump into reader conversations. Be a human, not a billboard.

The Business of Writing: From A to Z

Writing a great story matters. Editing matters. Neither will save you if you treat your book like a message in a bottle. Authors are not just artists. You are a business. That means strategy, systems, and marketing that moves people to talk about your work and you.This is not selling out. This is how you get read.

What “Business” Means for Authors

  • Product: Your book, your series, your backlist, your bonus content.
  • Brand: The promise you make to readers and the vibe you deliver every time.
  • Distribution: How your work reaches people, both digital and physical.
  • Marketing: How you attract attention and convert it into actual readers.
  • Operations: Calendars, budgets, deadlines, tools, contracts, taxes. The glamorous stuff.
  • Analytics: Knowing what works so you can do more of it and stop guessing.

The A to Z of Author Biz

  • A — Audience: Define a reader persona, not a vague blob. Who are they, what do they read, where do they hang out, why do they care.
  • B — Brand: One line that nails your promise. Keep your covers, copy, and tone consistent.
  • C — Copywriting: Your blurb and ad hooks must carry their own weight. Clarity beats clever.
  • D — Distribution: Go wide, or go exclusive. Pick based on genre norms and your goals.
  • E — Email: Build a list. Own your audience. Send value, not spam.
  • F — Funnel: Attract, capture, nurture, convert, delight. Simple beats messy.
  • G — Goals: Monthly word count, quarterly launches, revenue targets. Write them down.
  • H — Hook: A sharp premise plus emotional stakes. Put it everywhere.
  • I — IP: Protect your rights. Think audio, translation, merch, adaptations.
  • J — Joint ventures: Cross-promos, anthology teams, podcast swaps. Borrow trust.
  • K — Keywords: Metadata matters. Help stores and search engines find you.
  • L — Launch: ARC teams, preorders, schedule, assets, reviews on day one.
  • M — Marketing: Sustained, not frantic. Test small, then scale.
  • N — Nurture: Behind-the-scenes updates, freebies, bonus chapters, Q&A.
  • O — Outreach: Book clubs, libraries, indie bookstores, local media.
  • P — Positioning and Price: Know your shelf. Price to market, then experiment.
  • Q — Quality control: Edit, proof, format. Readers forgive a lot, but not sloppy.
  • R — Reviews: Make it easy to leave them. Never argue with a reviewer.
  • S — Social proof: Testimonials, awards, charts, screenshots. Use them.
  • T — Testing: Covers, blurbs, ad images, first pages. Let data win.
  • U — USP: Your unique angle. Say it plainly. Repeat it often.
  • V — Visibility: SEO, social, ads, partnerships, events. Stack your channels.
  • W — Word of mouth: The engine you build on purpose, not by accident.
  • X — X-factor: A signature element readers remember. A tone, trope, theme, or world.
  • Y — You, Inc.: Protect your time and energy. Systems beat willpower.
  • Z — Zero regret finish: Close loops, deliver on promises, ask for the next action.

Marketing That Gets People Talking

People share what makes them feel smart, seen, or entertained. Give them something to pass along.

  • Talk triggers: A bold premise, an unexpected twist, a controversial question, a jaw-drop world rule. Bake one into the book and the blurb.
  • Shareables: Quote cards, short audio clips, 20–40 second video hooks, tidy behind-the-scenes photos. Make it easy to repost.
  • Reader roles: ARC team, street team, beta readers, name-a-character contests, choice-of-cover votes.
  • Communities: Goodreads groups, Discord servers, Reddit threads, TikTok and Instagram niches. Show up where conversations already exist.
  • Micro-influencers: Bookstagrammers, BookTok creators, niche podcasts, genre newsletters. Smaller audiences can convert better.
  • Book clubs: Offer discussion guides, Zoom drop-ins, signed bookplates, discounts for bulk.
  • Local buzz: Libraries, indie bookstores, college lit groups, hometown papers. Real humans, real momentum.

Your Visibility Stack

  • Home base: A simple website and an email list. You own both.
  • One primary social channel: Go where your readers actually are. Post consistently, not constantly.
  • Retail pages that convert: Strong cover, tight blurb, dialed metadata, compelling Look Inside.
  • Ads as accelerant: Start tiny on Amazon, Meta, or TikTok. Test audiences and creatives.
  • Search and SEO: Author name, series name, genre keywords. Make Google your friend.

A Simple Weekly System

  • Write: 5 sessions. Protect them like a dragon hoard.
  • Nurture: 1 email or community post with value or a peek behind the curtain.
  • Grow: 1 outreach action. Pitch a podcast, DM a creator, apply for a promo.
  • Promote: 2 evergreen posts or clips that spotlight your hook.
  • Measure: 20 minutes on metrics. Keep doing what moves the needle.

Metrics That Matter

  • Email list growth and open rate
  • Conversion on your retail pages
  • Cost per click and cost per new reader
  • Read-through across a series
  • Reviews per 100 sales
  • Time on page for your first chapter or sample

Common Mistakes to Avoid

  • Hiding behind the book: You are part of the product. Readers follow people.
  • Launching cold: Build a list and a conversation before release week.
  • Random acts of marketing: Pick a plan and stick to it for at least one quarter.
  • Chasing every trend: Choose one lane you can sustain.
  • Forgetting the back end: No clear next step means lost momentum.

Make Them Talk About You

  • Own a theme or hill to die on: A point of view readers can quote at dinner.
  • Name your world or promise: A catchy series name or manifesto line helps memory stick.
  • Deliver delight moments: Unexpected bonus scenes, secret epilogues, surprise art drops.
  • Invite participation: Polls, challenges, reading sprints, live Q&A.
  • Close with an ask: If you loved it, tell a friend, leave a review, join the list. Simple and direct.

Now, for all this free advice…My latest creation The Big Beautiful Book of Stupid Shit is almost ready for publication. If you like what you read, give me a follow, a thumbs up, hell repost it for me because what I have written will not only assist other writers but this book which is as large as “The Big Beautiful Bill.” is almost ready.

Thanks and much Love…

AuthorScott