“Offer only good to new subscribers”
Customer loyalty used to be important to companies who offered subscriptions to whatever it was that they sold. This could be a magazine or cable TV.
How many times have you seen a cable TV ad offering the same service that you have for less money , “for new subscribers only?”
I had been with my cable TV provider for 16 years when I realized that by switching I could get faster internet, less expansive phones service with free long distance and oh yes, every premium channel offered for half the cost of what I was currently paying. This included offers that expired in 12 and 18 months but even after the promos expired, I would still be saving $100 or more.
There are other services like satellite radio. If you call up and use the magic word “cancel” you will you will transferred to “retention specialist” who has the flexibility to make you a better deal. Why don’t they offer you a better deal to begin with?
There are other subscription services that I pay for where special deals are offered to new customers, including books. Truthfully I would like the book offered but I am already a supporter / subscriber so, too bad. I would guess that if I were to call and cancel and then sign up again, I could get the book but that is rather disingenuous, not to mention a lot of trouble.
My power company on the other hand contacted me about the time my contract with them was to expire and offered me a better deal to re-sign up with them. Had I done nothing, it would have stayed with them by default so, if you want a good power company and cheaper electricity contact me via comment.
While I realize that “offer only good to new subscribers” has become the default way of doing business, I for one think that it “stinks on ice.”
-Best to you and those that you care about !