Open Letter to Apple or Darkware , the new frontier…

Open Letter to Apple or Darkware , the new frontier…

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Problem: There needs to be an easy way to sync your existing iPhone and or iPad with a new computer, and here is why?

I met Steve Jobs years ago when I was working at an agency that used Next Step computers.  Steve was an out of the box thinker “creating things in his garage” before the first apple anything ever was created.

Apple enjoys being one of the “big dogs” today not because of the mac, although it didn’t hurt but, the iPhone and of course tablets which they have excelled at.

Recently when the hardware crashed on my PC, even though I had a backup of the data, the iTunes files system to me was lost as it was tied to that computer. The OS with Microsoft dies with the computer so you get to buy everything over again.

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One of the success stories of Microsoft was and is, to keep their software “intuitive and consistent.”  Apple does this as well, once you know the basics, you can fumble your way through the rest.  When however; you have an issue like this, what are the workarounds?

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I need to move my data over to a new computer, migrate my iTunes stuff to the new computer, install the newest version of iTunes and sync the phone, iPad etc. right?

Folks, it should be this easy.  It should not take more than just a couple of steps in keeping with “apple simplicity.” To recover from something like this.

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I do not want or need a laundry list of things including standing on one foot while reciting the star spangled banner backwards, pressing a combination of half a dozen keys in separate sequences and purchasing some “Darkware” program that has no guarantee of working because, it too was invented in some basement by some pimple faced kid.

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There is in fact no way that I can see to do this without wiping out the phone, iPad (s) and starting from scratch which would not aid me in importing my contacts into Outlook at all! I also have no idea how much data that is on the phone / iPads that I would lose!

Outlook by the way has an equally convoluted way of doing this but, at least they have a way!

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Outlook, why don’t you write a program to do this all “programmatically” for your faithful users?

I de-authorized the dead computer but when I tried to authorize the new one, no such luck, still too many computers authorized!  3, three computers authorized and there are still too many!  Out of a possible 5, 3 is too many!  So, I de-authorized everything!  Now what!? Now you have to wait something like 90 days to re-authorize things…..?

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Doing the normal search thing, reading the blogs, researching all of the work around(s), I became frustrated to the point of thinking, “maybe it is time for a switch!”

Maybe, just maybe I really don’t need a smart phone at all.  How about a flip phone that just makes calls and receives calls!?  Have we come to that?  Have we come full circle?

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Not only do I need a device that works as I expect it to but, I need it to play well with other operating systems.   I should not be forced to follow the threads of other frustrated users until I discover some clandestine piece of software that could cause your device to no longer work! I need something that “Apple” has invented, created or has included with iTunes as an easy way for people like me to recover from!

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If I have to search the web and buy some third party software to fix Apple’s short shortsightedness for convoluted way of keeping people from sharing their songs with their teenage girlfriends, we have gone too far!

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I would much rather find another product that has already done that.  Things break and there needs to be some part of the program that allows for this.

This is Apple’s problem and they need to create a solution.  A solution that does not include forcing people like me to drive to the mall and to wait in line at the Genius bar to find out how much of a genius they are or are not.   Also to find out that I should simply  “google the problem, someone may have written something!”  Really, is that the best you got!?

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One of the first issues I had with the iPhone is I needed a way to organize my apps with the computer.  Do you think for a minute there is a way to contact Apple to get their attention?  I posted the idea for “free” to them in a public forum and I will be damned in about nine months’ time, it was there.  What would you care to guess that some employee who read my post offered the idea us as his?

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Well Apple, here is another free Idea, just fix the damned thing so I can get on with my life!

Thanks!

-Best to you and those that you care about.

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